Going one step further in its commitment to promoting sport and an active lifestyle, the multinational sports Nike has announced the launch of a strategic initiative and disruptive nature, together with the online and streaming content giant Netflix. The company on whose platform the fashion and sports equipment firm will now end up landing to try to promote that same way of life through the dissemination of a series of training programs accessible from the same platform from this next December 30, 2022.
It will be so from this date when more than 223 million subscribers of the popular platform worldwide will be able to begin to access the series of training programs created by Nike. A highly dynamic audiovisual offer that has been conceived as a natural evolution of the Nike Training Club (NTC) initiative developed by the sports multinational, and which, until now, was released through its platforms. Finding among these routes from its official online store to a mobile application that, based on a QR code system, remains in any of the cases and at all times as the nerve center of the initiative, facilitating access free of charge. , to more than 200 sessions and training programs, based on an offer capable of adapting to the needs of a wide variety of groups among the Nike audience, including sessions organized by intensity, based on the need to have or not have additional equipment, and comprising programs between 5 to 50 minutes for practices ranging from running, training, yoga, stretching and even dance. Various options will now be complemented by the collection of sessions and training sessions created exclusively for Netflix. Including training, yoga, testing, and even dance. Various options will now be complemented by the collection of sessions and training sessions created exclusively for Netflix. Including training, yoga, stretching, and even dance. Various options will now be complemented by the collection of sessions and training sessions created exclusively for Netflix.
“Made for everyone and for any type of body, NTC is the ultimate training partner, providing guidance, inspiration, and motivation to help all athletes achieve their fitness goals,” Nike noted in a statement about its innovative platform for the dissemination and monitoring of an active lifestyle; initiative, and objectives, which are now reinforced with this association with Netflix.
They begin by detailing, “the workouts offered in the Netflix collection present a dozen world-class Nike trainers, including Kristy Godso and Betina Gozo,” they point out. Resting above all, and as the spirit that has led to the materialization of this association, the attempt to facilitate training with the ability to “bring the joy of sports and movement to people around the world” while ” it helps serve the future of the sport by going to look for the athletes wherever they are,” included here as destinations, given the facts, even streaming platforms such as Netflix.
With yoga, strength, and “high intensity” training sessions with Nike
Among the details with which this new collection of Nike NTC workouts for Netflix will be presented, the series will arrive structured around a series of training programs, each endowed with a sum of different episodes as if each program of a series of independent television it was. A format that will gather more than 30 hours of training for each program will end up landing among Netflix streaming content in the form of, for the moment, two independent releases. Finding ourselves in this regard with a first launch that will be made up of a total of 5 different training programs, available from the end of December; programs to which will be added those of a second round, with a number not yet determined,
To access this content, you have to access the new Nike collection on Netflix or search for “Netflix” in the platform’s search tool. Actions with which we can end up accessing this collection of training sessions that, from Nike, we can filter by type or duration, which will be available in 10 languages and all Netflix subscription plans.
Thanks to this initiative, “the more than 223 million Netflix members around the world will have access to NTC programs that adapt to all levels of physical condition, require minimal or no equipment, and that cover”, detailed by Nike, from the practice of “yoga, strength and high intensity training.”